Unlocking Digital Advertising Strategies

Join KU Innovation Park on July 17 for an informative session over lunch on growth marketing. Connor Borrego, the founder of playhaus, will share practical insights.

If you don’t have a big budget for generating leads and sales and have questions about recent changes to consumer privacy laws, this is the session for you. Get a brief history of the ads ecosystem and how it’s responding to those changes. You’ll also learn proactive steps to take with you to set your business up for success. With just $50 and some elbow grease, Connor will share his strategies for growth campaigns, along with growth hacking campaigns, first-party data warehousing, measurement and attribution basics, and the replacement of cookies.

This event is free, but a ticket is required. Please register below. If you register and can no longer attend, please let us know as soon as you’re able. This event is open to anyone. You do not have to work for a Park company to attend.

About Conner

Connor Borrego is the Founder and CEO of Playhaus, a growth and technology support agency that helps businesses harness the full power of their digital assets to support brand and business growth.

Connor holds a Master’s degree from Syracuse University and a Bachelor’s degree from the University of Michigan, with formal training in Business Intelligence, Data Warehousing, Communications, and Entrepreneurship. This solid educational foundation underpins his decade of experience in operating and growing software-oriented businesses.

Connor’s career began as an early team member of AdAdapted, an Ann Arbor-based advertising technology company, where he helped grow demand for grocery retailers and consumer packaged goods brands. He then moved on to Google, where he served as a technical consultant for high-value technology startups, assisting them in leveraging Google’s advertising platform for growth. At Google, Connor was a top-performing consultant and a resident expert in AI and Machine Learning strategies for automated growth.

As a Midwest-based technology entrepreneur, Connor is committed to using web3 technologies to provide better options for small businesses and aspiring content creators, helping them stay competitive against large technology companies that dominate their industries and margins.