Lunch & Learn at the Park: Decoding Customer Emotions
KU Innovation Park Phase III 2033 Becker Drive, LawrenceGet behind the neuroscience of sales at KU Innovation Park’s next Lunch and Learn. Grant Gooding, founder & CEO of PROOF Positioning, will share his company’s work around emotional market research. PROOF’s emotional resonance research methodology is based on three key learnings from psychology, neuroscience and behavioral economics. Combining those three more reliably can mirror the […]