Lunch & Learn at the Park: Decoding Customer Emotions
Lunch & Learn at the Park: Decoding Customer Emotions
Get behind the neuroscience of sales at KU Innovation Park’s next Lunch and Learn. Grant Gooding, founder & CEO of PROOF Positioning, will share his company’s work around emotional market research. PROOF’s emotional resonance research methodology is based on three key learnings from psychology, neuroscience and behavioral economics. Combining those three more reliably can mirror the […]