Park Points – January 22, 2024

Here’s a quick recap of news, information and events relevant to the mission and vision of KU Innovation Park.

Innovation has trust issues, but business can help

Each year, Edelman shares its trust barometer, a look at what entities society trusts (or doesn’t). And while innovation offers the next generation of prosperity and growth, it has a bit of a trust problem as we enter 2024.

  • By a nearly two-to-one margin, respondents believe innovation could be better managed, mainly because they see that scientific fields are under political pressure like never before.
  • However, people believe scientists are essential to society accepting innovation. Businesses are trusted to ensure these innovations are safe, understood and accessible.

Why it matters: It’s not all bad news, and entities can work toward restoring that trust in a few ways.

  • The role of business is vital to this work. “Business is the most trusted to introduce innovation to society, with an emphasis on partnering with government,” the report states.
  • To embrace change, people want to feel in control over how these new ideas affect their lives.
  • Innovation is more likely to be welcomed if people feel it will lead to a better future. Communication is vital to increasing transparency and explaining the positive impact.

Need guidance on communicating your company’s impact? KU Innovation Park can help.

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Have news and notes to share? Let Lindsey Slater, vice president of strategic communications, know by clicking here.