We often think of creativity as a talent—you either have it or you don’t. Neuroscience tells a different story. Creativity is a skill. It can be trained, strengthened, and rewired just like a muscle.
The most innovative thinkers aren’t simply gifted. They’ve learned how to intentionally break free from habitual thinking, challenge assumptions, and embrace discomfort to unlock breakthrough ideas.
Why it matters
Innovation doesn’t happen by chance. Our brains are wired to resist change—clinging to familiar patterns and safe solutions. That resistance slows progress and limits potential.
Join KU Innovation Park on Thursday, August 28, at 11:45 a.m. to rewire your brain for creativity and resilience with speaker JL Heather. This event is free, but registration is required.
This session will show you how to override those limitations using proven techniques from cognitive science, behavioral psychology, and real-world case studies. You’ll leave with practical tools to push your thinking further and spark ideas you didn’t know you had.
Beyond creativity
But creativity alone isn’t enough. Resilience is equally critical. Innovators and organizations fail more often than they succeed. The difference between those who stall and those who thrive? The ability to bounce back stronger.
You’ll learn resilience-building strategies to recover from setbacks, push through uncertainty, and maintain creative momentum even in high-pressure environments.
What you’ll take away
You’ll walk away with concrete tools:
- Learn how to think like an innovator – Break free from habitual thinking to generate bold, original ideas.
- Strengthen your creative resilience – Discover how to push through failures and setbacks with confidence.
- Rewire your brain for adaptability – Practice exercises to train yourself for reinvention and continuous innovation.
Whether you’re a developer, designer, product leader, or entrepreneur, this talk equips you to consistently generate fresh ideas, adapt to change, and sustain innovation over time.
About the speaker
JL Heather helps leaders and teams turn complexity into innovation. With 20 years in organizational transformation and clients including VML, Ford, Pfizer, Wendy’s, T-Mobile, and HP, JL blends deep coaching expertise with lean, agile, and human-centered approaches to accelerate change.
As a certified leadership coach, JL creates environments where leaders co-create solutions, shorten innovation cycles, and build cultures that thrive on change.



















