Groundbreaking research doesn’t create impact on its own. It creates impact when it solves a real problem for real people.
That’s why customer discovery is one of the most important steps in commercialization. Before investing more time, funding and effort into developing a technology, innovators need to understand who their customers are, what challenges they face and whether their solution truly meets a market need.
The University of Kansas I-Corps program helps research teams do exactly that. Through a five-week virtual program, participants learn a proven framework for testing assumptions, validating market demand and building a stronger path from discovery to commercialization.
Why it matters
Many promising innovations never reach the marketplace because they skip an essential step: talking to customers.
I-Corps equips researchers with practical tools to gather market feedback early, refine their value proposition and make informed decisions about the future of their technology. The result is stronger commercialization strategies, more competitive funding opportunities and innovations that are better positioned to create meaningful impact.
Program at a glance
- Application deadline: September 8
- Format: Five week virtual cohort
- Time commitment: Approximately 8 to 10 hours per week, including cohort sessions, coaching, customer discovery interviews and weekly assignments
- Customer discovery support: Teams that successfully complete the program receive $2,000 to support customer discovery activities for the Technical Lead
- Next step: Regional I-Corps participation is now required before applying to NSF I-Corps National Teams, which includes a $50,000 award opportunity
- Cohort size: Limited to 10 teams
Who should apply?
I-Corps is designed for research teams interested in exploring the commercial potential of their innovations.
Teams typically include:
- An Entrepreneurial Lead
- A Technical Lead
- An Industry Mentor (preferred and available upon request)
Faculty researchers, graduate students and postdoctoral fellows are encouraged to apply.
Worth your attention
Commercialization isn’t just about developing new technologies. It’s about developing technologies that people will use.
Whether you’re preparing for SBIR/STTR funding, evaluating a new invention or exploring the market potential of university research, I-Corps provides a structured, evidence-based approach to understanding your customer before making your next move.
Applications for the University of Kansas cohort are due September 8. Click here to apply.


















