The Park’s February 2025 lunch and learn is all about decoding customer emotions.
When: Friday, February 28. Doors open for lunch at 11:30 a.m.; presentation begins around 12 p.m.
Where: KU Innovation Park, 2033 Becker Drive
Join us for a deep dive into what really drives customer decision-making.
Grant Gooding, founder and CEO of PROOF Positioning, will explain how understanding customer emotions can boost sales, improve marketing strategy, and create lasting customer loyalty. This lunch and learn at the Park, focused on decoding customer emotions, offers a fresh perspective on what makes people choose your product or service.
Why It Matters
Traditional sales strategies focus on features and benefits—but that’s not what ultimately drives a sale. If you’re not tapping into that emotional connection, you’re leaving opportunity (and revenue) on the table.
The PROOF Methodology
PROOF Positioning uses a proprietary methodology combining neuroscience and behavioral psychology to decode the emotional reasons behind customer purchases. Its emotional resonance research methodology is based on three key learnings:
- Most research gets the psychology wrong.
- Emotions are what matter.
- Time is how to measure emotion.
The result is Emotional Resonance Scores (ERS). The combination creates a robust understanding of how messages from your company land emotionally and cognitively. These emotional insights can help organizations and businesses say the right things to the right people.
What You’ll Learn
- How to uncover the hidden emotional motivators behind your customers’ choices
- Why emotional data is more reliable than traditional customer feedback
- How to align your sales and marketing strategies with what truly matters to your audience
Who Should Attend
- Sales professionals looking to improve close rates
- Marketers seeking a deeper connection with their target audience
- Entrepreneurs and business leaders ready to sharpen their messaging
Don’t miss this chance to transform how you approach sales and marketing!