Customer discovery is vital to a startup’s ability to provide value, and not just for the early problem-validation stage. Ongoing success is dependent on a consistent loop of learning from, building with and serving customers. Whether you’re a seasoned entrepreneur or just starting out, customer discovery is vital to a startup’s success. It can help define the persona of your ideal customer and determine problems that need solutions. It can test your assumptions and realign your strategies with your customers’ needs.
That’s why the Park’s next lunch and learn is focused on customer-centric strategies.
- Join the Park on August 28 at 11:30 a.m. to hear best practices for customer discovery to learn and iterate quickly.
- Customer discovery is vital to a startup’s ability to provide value, and not just for the early problem-validation stage.
- This event is free, but registration is required as lunch will be provided. You can register here.
Serial entrepreneur, two-time startup founder, and startup consultant Jaime Gassmann will share tangible tools and approaches, like the art of asking questions and lean experimentation in pursuit of problem and business model validation. Her expertise as a startup consultant (under her All Innovate brand and also with her former startup Fluent) has helped dozens of companies de-risk their business models as they grow.
Check out these resources on customer discovery to get prepped for the August lunch and learn.
- A starter’s guide to customer discovery from Harvard Business School
- TechStars’ entrepreneurial toolkit course, Understand Your Customers
- Customer Discovery & the Customer Development Model from the MaRS Startup Toolkit
- A case study on how three startups built their customer discovery practice from author and information architect Jeff Gothelf
